January 22, 2015
Amazon’s New Delivery Concept
In a world where people want what they want when they want it, it’s not surprising that retailers are constantly trying to come up with innovative new ideas to meet their customer’s demands. Amazon.com, one of the consistent industry leaders in online sales, has been kicking around an idea for delivery straight out of the Uber playbook. Having recently blown the world away with their delivery drone concept, they’re stepping up their game one more time.
Amazon.com is working on an app that would allow customers to choose a local neighborhood freelance delivery-person as an alternative to using a commercial delivery company. The idea is that products being sourced from traditional retailers could be picked up by a liaison and driven/delivered straight to the person placing the order pretty much as quickly as pushing a button on their smart phone.
Amazon is considering contracting with retailers to rent space for their delivery storage in order to incorporate a larger number of products into the plan. Depending upon what is ordered, customers would still have to wait until their delivery got to town before arranging immediate delivery through a 3rd party.
Not the First Time
This isn’t the first time in recent years that Amazon.com has batted around the idea of crowdsourcing their delivery. The truth of the matter is that people are impatient and they love being part of something innovative and new. Despite being at the top of the online sales pack, Amazon.com has to continually strive to retain their place in the pecking order. Giving consumers more control over their deliveries is one way to accomplish this.
Indeed, Amazon must figure out the logistics delivering over 3.5 million packages each day. With more and more customers and more products becoming available all the time, keeping supply up with demand is a constant struggle. Especially during peak shipping times, this plan would provide consumers with a way to ensure they are never kept waiting.
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Unfortunately, this new delivery plan is in the earliest stages of its infancy. There is no concrete timeline for when, if ever, the app might reach the end of its development. Of course, app development is the first step of many. If the plan does get off the ground, chances are it will be launched in high population-density urban areas first. This will give the delivery method the volume it needs to be truly tested before going nationwide.
In addition to providing perks for customers of the site, it will give others the opportunity to pick up some extra cash. It could be a win-win-win for consumers, Amazon.com and their freelance deliverers, too. Only time will tell whether this gets off the ground, but we’re waiting with bated breath.
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