Category: Future

June 23, 2015

Safari to Block Ads

In a move guaranteed to make the advertising industry more than a little nervous, tech giant Apple has recently unveiled that they are incorporating their popular ad-blocking technology into their iOS 9 version of the Safari web browser.  We all know that the most obnoxious parts of our internet experience are the insidious, continuous ads inundating us constantly.  Safari is about to make this a thing of the past with the incorporation of certain extensions.

A Blow to Advertisers

block adsMany advertisers and their subsidiaries depend upon these ads, their clicks and the cookies they create for not just their own income but to target ads to their customer base more effectively and even to coordinate and design future campaigns.  iOS users have long been able to block ads, however, this is the first time that the extensions have been incorporated into the Safari browser.

In addition to being able to merely block ads, the new Safari extensions will allow users to block cookies, images and pop-ups, among other things.    This will give users virtual carte blanche when it comes to controlling their internet experience.

While a good thing for users, it’s a huge problem for publishers and advertisers alike.  Safari controls a full 55% of the online browsing traffic.  If even 10% of their users incorporate the new extensions into their browsing experience, it could cost millions.

Huge Stake

The bottom line is that the Safari brand incorporates a huge market share when it comes to web browsing technology.   The shift in marketability of ads may end up costing some sites their ability to break even, let alone make a profit.  This could potentially reduce the percentage of sites who offer free content, as ads are often a primary revenue source.

It’s possible that consumers don’t fully realize the trade-off they get in exchange for their momentary inconvenience in dealing with advertisements on the web.  Most surfers of the net would be reluctant to pay even a small fee for access to their favorite content.  However, they don’t seem to realize that someone has to foot the bill for the things they see for free.

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The Cost of Surfing?

Is it possible that the implications of these new Safari extensions could profoundly change the face of the internet for everyone?  The truth of the matter is that it could.  Most online publishers aren’t making huge profits as it stands.  Companies like Google, who offer publishers an income source through advertising, may take a big hit if consumers jump on the ad-free bandwagon.

Sites may have to shut down entirely if they can’t stay in the black with their ad revenue, while others may be forced to reduce content or charge membership fees.…

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January 22, 2015

Amazon’s New Delivery Concept

In a world where people want what they want when they want it, it’s not surprising that retailers are constantly trying to come up with innovative new ideas to meet their customer’s demands., one of the consistent industry leaders in online sales, has been kicking around an idea for delivery straight out of the Uber playbook.  Having recently blown the world away with their delivery drone concept, they’re stepping up their game one more time.

Freelance Deliverers

freelance is working on an app that would allow customers to choose a local neighborhood freelance delivery-person as an alternative to using a commercial delivery company.  The idea is that products being sourced from traditional retailers could be picked up by a liaison and driven/delivered straight to the person placing the order pretty much as quickly as pushing a button on their smart phone.

Amazon is considering contracting with retailers to rent space for their delivery storage in order to incorporate a larger number of products into the plan.  Depending upon what is ordered, customers would still have to wait until their delivery got to town before arranging immediate delivery through a 3rd party.

Not the First Time

This isn’t the first time in recent years that has batted around the idea of crowdsourcing their delivery.  The truth of the matter is that people are impatient and they love being part of something innovative and new.  Despite being at the top of the online sales pack, has to continually strive to retain their place in the pecking order.  Giving consumers more control over their deliveries is one way to accomplish this.

Indeed, Amazon must figure out the logistics delivering over 3.5 million packages each day.  With more and more customers and more products becoming available all the time, keeping supply up with demand is a constant struggle.  Especially during peak shipping times, this plan would provide consumers with a way to ensure they are never kept waiting.

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The Timeline

google seo servicesUnfortunately, this new delivery plan is in the earliest stages of its infancy.  There is no concrete timeline for when, if ever, the app might reach the end of its development.  Of course, app development is the first step of many.  If the plan does get off the ground, chances are it will be launched in high population-density urban areas first.  This will give the delivery method the volume it needs to be truly tested before going nationwide.

In addition to providing perks for customers of the site, it will give others the opportunity to pick up some extra cash.  It could be a win-win-win for consumers, and their freelance deliverers, too.  Only time will tell whether this gets off the ground, but we’re waiting with bated breath.

Special thanks to Gustin Quon who offer, Winnipeg MB SEO and Digital Marketing.…

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